Essential, a company specialized in the design and manufacturing of fragrances for cosmetics, ambient scenting, perfumery, and hygiene, has appointed Alfonso Álvarez-Prieto as its new CEO. An Aeronautical Engineer and MBA from HEC Paris, Álvarez-Prieto has a solid track record in the fragrance sector, business development, and international banking. His experience in creating and scaling innovative models, along with a data-driven strategic approach, makes him the ideal profile to lead this new phase of growth for the company.
Essential has experienced remarkable growth in recent years, and with this appointment, it aims to strengthen its position within the global fragrance industry. The company is committed to a strategy that combines innovation, digitalization, and agility, adapting to a constantly evolving market.
“Essential has a very solid foundation on which to build a global brand. Our goal now is to accelerate its international expansion, enhance the company's innovation capacity, and provide cutting-edge solutions that make a difference in the market”, stated Alfonso Álvarez-Prieto.
From his new position, the executive will drive Essential's presence in key markets, strengthening its value proposition and consolidating its client network internationally.