The multinancional American 'Procter & Gamble', has appointed to Anitra Marsh as new director of communication of 'P&G Beauty'.
Anitra Marsh Began to exert this role inside the company the past 1 October, substituting to Kelly Vanasse, that will withdraw of the company next February, and that has formed part of P&G during 27 years, leading strategies of communication and business.
The last charge that occupied Mash was the one of Vice-president of Communication of Skin and Personal Care, Sustainability and Community Impact, although she pertains to 'P&G' from the year 1999. Now, it is the turn of Mash to direct the department of communication of 'P&G Beauty' and lead a global image and of reputation for the mark. For this, will work in strategies of communication of mark and of company, promotion of the development of the mark, digital and social means, participation of the parts interested, questions of promotion and management of crisis, as it advances PRWeek.