Didier Lalance is the new CEO of L'Occitane

Lalance began his career at Asics and has held senior roles in major fashion and luxury goods companies

10 of February of 2025
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Didier Lalance
Didier Lalance

L'Occitane appoints a former Kiabi to head the group. Didier Lalance has been appointed CEO. The new executive will take over from Laurent Marteu, who stepped down as group CEO last September. 

Didier Lalance, who began his career at Asics in 1990, where he became general manager for France, then continued his career as deputy general manager at Afflelou. Lalance has also been at Kering and has been a director at Printemps Haussmann and, prior to that, had been managing director at French down jacket company Jott.