dsm-firmenich has appointed five new principal perfumers. These five perfumers have been selected for their deep technical expertise in the field, combined with cutting-edge creativity, and for being highly collaborative and resilient in creating the most iconic fragrances in the recent portfolio of fragrance launches.
Emmanual Butstraen, President of the company's Perfumery & Beauty division, was delighted with the news and publicly acknowledged the commitment, passion and creativity that the five professionals bring to the world of perfumery. "Each of these perfumers has demonstrated their exceptional and unique ability to captivate fragrances and bring them to our consumers and customers."
The five perfumers are the creators of signature fragrances for the brand. Amandine Clerc-Marie has been the author of such acclaimed fragrances as Burberry Goddess, which was launched in 2023. Bruno Jovanovic, also Parisian like Amandine, developed his career as a perfumer in the United States and has created such prestigious fragrances for the industry as Montblanc Explorer Platinum. Clement Gavarry, an American, is behind both American and European greats and belongs to three generations of perfumers. Dora Braghriche has won awards for perfumes such as Rabanne Fame and Narciso Rodriguez's All of Me. The fifth perfumer is Gabriela Chelariu, from New York, who uses fragrances as a narrative to connect to her stories of the past and present. Her most recent successes have been Bath & Body Works and Kayali by Mona Kattan.