As it announced L'Oréal through a press release, Jeff Houghton was appointed new CEO of ModiFace at the beginning of the month of September. Houghton, will begin to exert like such, from the next year, and will substitute to Parham Arabi, that leaves his current charge to centre in a personal area of interest of investigation, specifically in the area of innovation, R&D and technology.
Jeff Houghton, previously, occupied the place of Chief Operating Officer from 2019. It went in to form part of ModiFace in the year 2016, occupying, mainly, to innovate in the area of 'reality effects' and virtual solutions. When ModiFace was purchased by L'Oréal in 2018, Houghton began to supervise the leaf of route of the company, and his role until hour, was to check, verify and ensure of the daily operations of the company in different fields.
The new CEO has confessed that is satisfied and happy for facing up to this new challenge to lead ModiFace: "I Am very happy and thrilled for assuming the challenge to lead ModiFace and be the new CEO. We have built a team of researchers, scientists and engineers very diverse, trying take advantage of the advantage that offers us the talent of our headquarters of Canada. ModiFace Has employed more than a decade in exploring and putting in the centre of his activity creating experiences related with the sector beauty for the consumers."