The Irish chain of clothes and complementos has announced this week that will create a new role inside the places of leadership. This new charge is the one of Director of Customer and will be occupied by Michelle McEttrick that will begin to exert from 19 September.
The main function of this new place of responsibility is to look after the necessary flow of the customer in the establishments. In the release, the group detailed that McEttrick has the aim to "develop the mark Primark and the strategy of customers to measure that the business continues with his expansion in new markets, channels and products."
The Director of customer will be the right hand of the director. Also it will be in the department of communication, by what will be participate in the strategies of marketing and communication with the end to know the behaviours of the customers and the strategy of sustainability of Primark Cares.
McEttrick Incorporates to the company after a professional path of six years in the British supermarkets Tesco, where was director of mark and proposal.
"It is a moment of extraordinary change in our industry, the strength of the mark Primark never has been more important. Michelle contributes a wide group of skills and experience that think that will be invaluable for the growth of the mark Primark in the future. I am loved to give him the welcome to the team", said in a release Marchant, president of the group.