Amyris auctions off four beauty brands after filing for bankruptcy

The company filed for bankruptcy last August and has now put four of its consumer brands up for auction

04 of December of 2023
Amyris

Amyris Auctions four of his marks of 'clean skin care'. Like this it has announced it this morning 'Cosmetics Business'.

As explained by the Anglo-Saxon specialised cosmetics media, it has pointed out that the owner of Lookfantastic and THG Beauty has submitted a bid of 20 million dollars for Biossance. Biossance is Amyris' brand of products containing a moisturising molecule made from sustainably fermented sugar cane. 

The Pippette brand is owned by HRB Brands, the conglomerate bid more than $1.7 billion for the baby care brand. MenoLabs, the supplement brand for women with menopause also went to Dr. Reddy's Laboratories for $3 million and 4U, actress Tia Mowry's hair care brand now owned by Scent Theory Products for $600,000.

Amyris stated in August, when it filed for bankruptcy, that it would abandon all of its consumer brands, but would continue to operate them through retail partners and e-commerce platforms during the sale process. 

Han Kieftenbeld, Amyris' interim CEO and CFO, stated in August that he expected Amyris to "emerge as a financially stronger company with a more focused business model and a well-defined profitability path" at the end of the restructuring process.