Beiersdorf again recorded growth in its cosmetics and personal care segment in the first nine months of 2024. The German company achieved an organic sales increase of 6.5% to €7.5 billion. In particular, its Consumer Segment, which includes the well-known brands Nivea, Eucerin and Aquaphor, recorded organic growth of 7.3%, driving sales to €6.3 billion. This expansion was boosted by the recovery in the North American market and excellent performance in emerging markets, which were key drivers of the success of its skincare and personal care lines.
The Nivea brand posted outstanding growth of 9.4% in the first three quarters of 2024. This expansion included significant increases in the Skin Care and Personal Care categories, especially Face Care and Sun, along with Body Care and deodorants, which recorded notable increases. This success was mainly supported by NIVEA's role in emerging markets, where sales grew in double digits.
In dermocosmetics area, Eucerin and Aquaphor brands also recorded growth of 8.8% in the same period, despite the comparative base of 2023 and the unfavourable currency effect in Argentina. In the third quarter, these brands benefited from a double-digit global performance and a significant recovery in North America. In addition, the launch of Epicelline®, an innovative anti-ageing formulation under the Eucerin brand, drove sales with exceptional results since its introduction in September.
Nivea and Eucerin drive Beiersdorf forward
Vincent Warnery, CEO of Beiersdorf, highlighted the importance of NIVEA and Eucerin in the company's growth in the current market. ‘The third quarter was particularly positive for our personal care brands, with double-digit increases in North America and emerging markets. I am especially proud of the launch of Epicelline®, which represents a breakthrough in our anti-ageing product line. We are now well positioned to close the year in line with our annual guidance,’ explained Warnery.
Expectations for the closing of 2024
Beiersdorf reaffirms its expectations for 2024 and anticipates that the Consumer business area will achieve organic growth of 6% to 8%, driven largely by its skin care and personal care lines. This growth will be reflected in a slightly higher EBIT margin than in the previous year, driven by sales of its innovative products and strong brand positioning in key markets.