The market for perfumery and cosmetics 'low cost' now has two clear owners after the collapse that Douglas has suffered in Spain. Primor and Druni have clearly benefited after the permanent plummeting of 2022 for the German perfume and cosmetics retailer.
The number of physical establishments of the chain Douglas has not done more than diminishing during the year 2022, announcing, to finals of the month of December, that recessed of 80 to 75 his shops in Spain. Besides, as it advanced the economic newspaper 'CincoDías', this tendency to follow closing establishments in our country, would continue during this 2023. It fits to stand out, that in the year 2020, just before the explosion of pandemia, Douglas had presence in the Spanish territory with a total of 300 physical points of sale, in 2021, decided to throw the closing to 80 and in 2022, to 140. From the same company, consider that 80 is the number 'ideal' of shops in Spain to centre in the "key areas of the country".
Of these last movements have known to take out an excellent revenue so much Primor like Druni, that have seen like his number of customers increased in determinate points of the Spanish geography. As they aim the last data obtained by Kantar Worldpannel Spain, Druni has attained a growth in number of buyers during the last twelve months of 23%, that supposes a total of 4,2 million consumers.
Douglas closed the year 2022 with an increase of total sales of 17%, but even so it obtained some greater losses that in the 2021: 306 million euros vs 345 million euros in the current exercise.