Grupo Bomari will close the year 2024 with two new openings with a new Facial perfumery in the city of Barcelona and a Hermanos Martín drugstore in Terrassa. Bomari also manages a sales forecast that will exceed 26 million euros.
Last week, the Bomari Group also celebrated the opening of a new Facial shop in the city of Barcelona, making it the 46th establishment in the Catalan capital, located specifically in the Sarrià area and with a surface area of 230 m2. Also in Catalonia, in the Vallés Occidental area, a new opening took place, a Hermanos Martín drugstore shop-in-shop .
With the latest boost from Black Friday and the Christmas campaign, the group expects to close the year with more than 26 million euros in sales, almost 10% more than the previous year.
Since last year, Grupo Bomari has been working on a two-year strategic plan based on three pillars: visibility, digitalisation and proximity. Within the aspect of achieving greater notoriety, the focus in 2024 has been on opening more establishments and points of sale with the aim of consolidating local leadership and also playing an important role in the training and development of teams and the company's image.
In terms of digitalisation, Bomari points out that it is essential for the optimisation of resources and that it is helping them to be closer to their customers. Since last year, they have installed giant screens in the shop windows of all Facial shops and this month they have launched a loyalty club ‘Club Belleza&Hogar’ which is a major investment, as the company points out, ‘to be on a par with the main retailers’.