Lush looks for to expand, and also improve his retail. Therefore, the company has communicated that has of this quantity to make new openings of shops both in United Kingdom, and in Europe. This investment will not go entirely allocated to the beginning of new points of sale, that also looks for to improve, condition and relocate the already existent shops with the aim to create a greater interaction, and a better experience for the customer. This initiative began in April of 2022, moment in which the co-founder of Lush, Mark Constantine, purchased the part of his American partner for almost duplicate the size of his sales and engaged to invest in the reconstruction of his British operations that saw very affected during the pandemic.
In a first moment, the investment will materialise with the biggest shop of the brand until the moment: it will be in the Dundrum Town Centre in Dublin. On the other hand, Lush also has arrived to an agreement of lease by 15 years to open a new shop in Buchanan Street in Glasgow, Scotland, with the main idea to turn into it one tend insignia the next 2023. Regarding the reconditioning of his already existent points of sale, like this has done it with his shop Bluewater in Dartford, duplicating his size and inaugurated the past 5 July.
This plan gives in an economic situation a so much worrisome and with a big uncertainty by the inflation globalized and the political unsteadiness caused by the conflict between Ukraine and Russia, and all these factors derive in a different behaviour by part of the consumer, that sees his economy affected. Still like this, Paul Wheatley, global director of Lush, explained for 'Cosmetics Business' that the approach of the company in the physical shops has been a crucial appearance for his strategy: "The retail sale physics always has been important for us, since it allows us offer to our customers an exceptional service and awarded. This interaction and the conversations that have with our customers allow us determine the product that require to satisfy any need in particular, ensuring that always they go with the correct products."
As it confirms Paul Wheatley the retail sale is a very important point for the company has a network of more than 930 physical points of sale all over the world. Spain, specifically, treats of the fifth more powerful market in which it operates the company of natural cosmetic.