The company of Japanese cosmetic has launched a new investment fund, known like Shiseido Long Term Investments for the Future Ventures to invest in startups of beauty and welfare. The bottom, appointed by the compañís like LIFT Ventures, puts the focus in the new technologies, innovative platforms and for marks of high growth with new models of business. As it explains the company in the press release, the bottom will centre mainly in the attractive innovation in Europe and United States.
Shiseido Looks for of this way attract all the emergent opportunities of the western market. This new investment fund has established his headquarters in New York and has taken advantage of the broadcast of this communiqué to announce the inaugural investments of the bottom in Phi Therapeutics, Inc ("Phyla"), pioneer in the technology of bacteriófagos and in Patrick Kidd Holdings. A mark of aseo and masculine care with an approach of high lifestyle.
The CEO of Shiseido, Masahiko Uotani has explained that this step is due to that the innovation in Shiseido is something that goes intrinsic from his foundation and consider it a fundamental pillar. "The creation of LIFT Ventures represents a new opportunity to collaborate with organisations that put the focus in creating pioneering solutions in the world of the beauty and the welfare and this does to grow the ambitions of Shiseido. LIFT Ventures Turns into an opportunity to build knowledge, create value, and in last place, achieve a progress for all".
As it has indicated the company, LIFT Ventures will be led by Ron Gee, who is the responsible maximum of Shiseido America.
The past 2021, Shiseido created Shiseido Beauty Innovations Fund, an investment fund that pursued the aim to speed up and do more effective his investments in technological companies, mainly, the Asians. During the past 2022, this division effected his first investment of more than half million of euros in the Chinese company Jiangu Trautec Medical Technology, devoted to the exploration of new prime matters for the cosmetic industry. This past summer, Shiseido invested more than six million euros in the biotecnológica Chitose after adhering to the project Matsuri to promote a model of manufacture based in the microalgas for the preparation of cosmetics.
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