The renowned jewellery brand will debut in the fragrance market in 2026 with Coty. Swarovski and Coty have signed a long-term licensing agreement that will allow Swarovski to develop, produce and distribute a ‘new vision of fragrances’ to strengthen its presence and visibility in the beauty market and diversify its product offering.
Both parties have said that the first launch will not take place until 2026. Michele Molon, Swarovski's commercial director, explained the value of this agreement and this new step for the company: ‘Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories. This collaboration allows us to bring Swarovski's unique positioning as ‘pop luxury’ to the world of beauty and fragrance while leveraging Coty's extensive experience in the industry’.
US cosmetics group Coty - owner of iconic brands such as Astor, Bourjois, Calvin Klein, Gucci, Hugo Boos - posted more than 6.1 billion euros in the 2023/2024 fiscal year ended 30 June. The Austrian Swarovski Crystal Business Group, with a presence in more than 140 countries worldwide with 2,300 ‘Swarovski’ boutiques and other multi-brand partners, ended the 2023 financial year with sales of €1.8 billion.