As it advanced it does some skilled half weeks economic, Druni and Sandy area arrived to an agreement to merge and consolidate like an only channel of distribution.
After this fusion, and as it published Kantar, the new group Druni-Sandy area, with his name still for determining, occupies the second position of the ranking general, only by behind Mercadona and already advances to Carrefour and Primor. Druni And Sandy area accumulate with this operation 450 shops in the Spanish territory and more than 800 million euros between both.
According to the data offered by Kantar, with regard to the consumption and figure of sales, the sector beauty has not achieved to attract more buyers in these first months of year with regard to the past year. In the 2022, the sector beauty attained 78,7% of buyers, whereas in these first months, have seen like this procentaje has descended, but very mildly, so alone 1,1%. The demand has seen weakened, largely, by the inflation and the encarecimiento of the cost of life.
In how much to the ranking of the chains that lead the distribution beauty, if the news of the fusion between Druni and Sandy area had not effected , would be speaking of some totally distinct results. If it looks of individual way, Druni occupies the fourth place of the ranking, and Sandy area, the octave. Together, rise until the second position, only by behind Mercadona and surpass to chains like Pirmor and Carrefour.
As it indicates the press release published by Kantar Spain, Druni has grown 30% in catchment of buyers in the last twelve months and has reached a total of 4,9 million customers. Sandy area, although in lower measure, also has experienced an exponential growth arriving to 22% attaining the 1,6 million buyers in the same course of time.
Rosa Pilar López, fashionable director and beauty of Kantar, has added in the communiqué issued by Kantar that "from now will have to follow closely the strategic movements and reactions of the competition, and Primor, especially, with the one who Druni contested the leadership. It will be important to observe like the marks value this new panorama, and the opportunity that presents them to negotiate his presence in ones and other retailers".