The honest cosmetic brand Two Poles celebrates its third anniversary surpassing two million euros in this last year of billing. This represents a growth of 100% compared to the previous period and a cumulative revenue of more than 4.5 million euros. The company was founded in April 2022 by Anna Fuster, skincare coach with a master's in dermopharmacy and cosmetic formulation, with the aim of creating effective, transparent, and respectful cosmetics. During that first year, the cosmetic brand already reached half a million euros.
For 2025, the company expects a 50% increase in revenue, as well as a significant increase in physical points of sale and to continue its expansion. The startup already has a presence in Spain, Portugal, and Andorra, although it has also made a mark in other countries such as Italy, France, Germany, and Canada through its e-commerce. So far, 70% of the brand's sales come from the website while 30% come from physical points of sale.
During this last period, the cosmetic firm has recorded more than 100,000 references sold, 100% more than in 2023, and has recorded a repeat purchase rate of around 40%.
Currently, the company has 50,000 customers, a testament to its continuous growth along with the increase in points of sale. It already reaches 40 stores in major chains such as Perfumerías Júlia, El Corte Inglés, or WOW Concept and 120 pharmacies. For this period, an even greater increase is expected thanks to the consolidation of a proprietary sales network with extensive expertise in the pharmacy channel.
Among the main future plans of the firm is the process of expansion and internationalization. Two Poles is a Bootstrap conceived company. However, the internationalization process will pose a significant challenge for the brand, so they do not rule out the possibility of obtaining external financing to ensure an effective landing and greater visibility in the target countries. Among the main objectives regarding physical points of sale are to reach 250 and to land in markets such as Germany, Italy, or Portugal.
This year 2025, Two Poles will continue to innovate its portfolio with new additions that will complete the entire range of facial products necessary to create complete routines suitable for all skin types. This month, the cosmetic firm has launched its most cutting-edge product to date, introducing molecular cosmetics for the first time, The Ultra-Lift Serum.