Visibilidad Punto de Venta and Gabinete de Mercé Camps join forces to bring together the cosmetics sector

Gabinete Mercé Camps y VPV se unen para fortalecer los servicios en el sector cosmético

26 of June of 2024
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VPV and Gabinete Merce Camps sign an agreement
VPV and Gabinete Merce Camps sign an agreement

Gabinete Técnico Farmacéutico M. Camps, a consultancy specialising in cosmetic and bio-health procedures, and Visibilidad en Punto de Venta (VPV), specialists in point-of-sale marketing and providers of innovative solutions, have decided to join forces. Both companies, members of the Beauty Cluster, will collaborate to offer a comprehensive service to professionals in the cosmetics sector.

This agreement will provide a point of reference and a complete service, given that both companies work for the sector with a consolidated clientele in the beauty world, both on a technical and strategic level. With this agreement, the aim is to maximise the value and quality of the service offered to the brands.

The collaboration between Gabinete Técnico Farmacéutico M. Camps and VPV will focus on combining the technical expertise in cosmetic and biosanitary regulations and procedures of Gabinete M. Camps with VPV's innovative point-of-sale marketing solutions. This will enable brands to not only comply with industry regulations, but also to stand out and maximise their visibility in the marketplace.

By joining forces, the two companies will provide comprehensive support ranging from regulatory compliance to the implementation of effective in-store marketing strategies. This combined approach ensures that brands receive a holistic and personalised service designed to drive their growth and success in the competitive cosmetics market.