Vytrus Biotech, a company specialising in plant biotechnology-derived active ingredients for the cosmetics industry, has published its unaudited results for the 2024 financial year.
Vytrus achieved global sales growth of +35% in 2024 compared to 2023, led by strong growth in the US and European markets (+34%). Latin America increased sales by +231%, driven by business growth in Brazil and Mexico, and APAC (Asia-Pacific) added to the stable upward trend with +13% growth. Vytrus now has sales in 39 countries on 5 continents.
Significant growth in 2024 pushed Vytrus' sales above EUR 5.04 million for the first time in its history. Anti-ageing, hair, sun and sensitive skin applications were the main growth drivers.
The significant growth in 2024 pushed Vytrus' sales above EUR 5.04 million for the first time in its history. Anti-ageing, hair, sun and sensitive skin applications were the main growth drivers in all markets.
This good sales performance, combined with good control of operating costs, enabled Vytrus to increase its EBITDA by 55% compared to 2023, reaching two million euros for the first time. Operating costs increased by 17%, well below the increase in sales.
Vytrus Biotech starts direct marketing of its products in Spain and France
In 2025, Vytrus Biotech will directly market its products to all customer accounts in Spain and France. In France, Vytrus already directly managed the most relevant accounts, with the distributor taking care of the rest of the customers, which will now be managed directly by the company. With this direct marketing strategy, both in Spain and France, the company expects to accelerate turnover growth over the next few years, contributing to the fulfilment of the sales targets announced in the strategic plan, as well as offering a more direct and personalised service to customers in these countries. To this end, Vytrus has expanded its sales team in Spain and France, as well as increasing its customer service and logistics capacity to absorb the expected growth.
In 2024, Spain was the main market for Vytrus products, accounting for 27% of sales. For its part, the direct marketing strategy launched in 2024 in France has placed this country in the top 5 territories with the highest sales in 2024.