You Are The Princess enters the pharmacy channel with a new brand

The low-cost beauty and cosmetics firm has created Pharma Woo oow, its first brand to be distributed in pharmacies

27 of May of 2024
The new brand of You Are The Princess to introduce their products on pharma channel

You Are The Princess continues its expansion strategy and launches Pharma Woo oow. With this new brand, You Are The Princess enters the pharmaceutical sector and aims to meet its sales growth targets. 

Pharma Woo oow offers a wide variety of products that have been divided into four different categories: facial care, facial cleansing, make-up accessories and manicure and pedicure. As the company points out, it is a line manufactured with high quality materials and optimal functionality that has had a great return in other markets. 

Some of the products now on sale in the pharmacy channel were already available in other drugstores and perfumeries, such as the pore-cleansing patches for the forehead, nose and chin. Collagen patches for eye care, compressed wipes and the volcanic stone mattifying roll-on accessory, which eliminates excess oil on the face. 

In total, as You Are The Princess points out, a total of 17 products will be on sale in 100 pharmacies in Spain and they hope that by the end of this year they will be present in more than a thousand points of sale in the pharmaceutical sector.