The company, known especially for offering cosmetic products at affordable prices, continues with its expansion strategy. You Are The Princess has recorded double-digit growth in the 2023 financial year and is entering the pharmacy channel, where it expects to increase its profits and sales.
As the company itself indicates, You Are The Princess closed the year with sales that increased by 17% and reached ten million euros. The owner and CEO of the company, Carlota Pérez, explained that the annual sales target for 2024 is to reach 12.5 million euros and that she hopes to achieve this thanks to the brand's presence in countries such as Portugal, Andorra, France, Italy, Colombia, Bolivia and Chile. Pérez also announced that in April, You Are The Princess will also start selling in Venezuela and that by 2024 it hopes to be present in around twenty countries and to take advantage of the brand's pull in countries, especially in Latin America.
Carlota Pérez has also expressed the cosmetics and make-up firm's intention to enter the pharmacy channel and that this is something that will happen very soon. The aim of this move is to introduce a wide range of products into the pharmacy channel, which are also available in parapharmacies and products that are also on-trend. Some examples of these products that would fit into the pharmacy and parapharmacy channel would be its eye patches, nail care accessories, make-up sponges, products for cleansing the skin such as its strips for eliminating blackheads and regulating excess sebum...
Currently, in Spain, You Are The Princess products can be found in perfumery chains such as Primor, Perfumería Júlia and Clarel, as well as in department stores such as El Corte Inglés, Primaprix, and also in different e-commerce such as Maquillalia and Miravia.