'Alibaba' bursts into in Spain with 'Miravia' a new marketplace that includes products of beauty, fashion, lifestyle and even feeding. In this new digital space, as it details 'Fashion Network' will coexist marks, consumers and creators of content.
'Miravia' Will offer products of half range-high for the categories detailed previously. With this step, 'Alibaba' that only sold in Spain his products through 'Aliexpress' now steps further. With 'Miravia' the company looks for to offer an experience to the consumer and know the last tendencies in beauty, fashion and lifestyle with exclusive contents offered by influencers and creators of content that incorporate tutorials of make-up: "This will allow to the marks improve his sales and approach to the consumers of a different form" indicates Yann Fontaine, general director of the new marketplace.
In his catalog find marks like L'Oréal Paris, Nivea, FOREO, Lancaster, NYX, Garnier, Sesderma or Krash Kosmetics in the sector 'beauty'.
Fotaine Explains that they have selected Spain to launch this new project because "it is one of the European markets with potential elder in the sector of the ecommerce. Has a big penetration in internet and in mobile technology, and this supposes an enormous potential for a platform like Miravia. We expect to cover togive the needs of the Spanish consumers, and offer to the marks more tools to sell and relate with his customers".