Today, 22 June, we can say that already they know the finalists that will participate in the next Digital Beauty Awards on 22 September in Barcelona. After more than 300 candidatures received, the past 21 June the jury chose to the best candidates, pertinent of more than 50 companies of the sector.

The DBA, promoted by the elder clúster of cosmetic, perfumery and Spanish care, the Beauty Cluster rewards to the best professionals, companies and initiatives in matter of digitalisation and e-commerce in Spain. Although already they know the candidates to be rewarded, the winners will not know until it celebrate the event: 22 September in the House Milà (The Pedrera).

The candidatures chosen by the jury are the following:

LISTING OF FINALISTS OF THE EDITION 2021

• BETTER DIGITAL MARK: For that mark of cosmetic, perfumery or personal care that have distinguished by an excellent work in the digital field.
  • Atida/Mifarma, Foreo, Freshly, ghd, Esthederm, Lush, MiiN, Sensilis, You plough the princess.

• BETTER DIGITAL DIRECTOR: For that professional that has stood out by his impulse of the digitalisation of his organisation or of the sector beauty in general.
  • Row Navarro (Atida-Mifarma), Maria Cudeiro (Chroma Pharma), Jaime of the Valley (L'Oreal-Modiface), Marta Panera (Foreo), Chen Yue (Phergal), Lilin Yang (Miin Cosmetics), Siham Bouhrir (Provital), Camila Tomás (Airparfum), Gerardo Cañellas (Perfume's Club).

• BETTER CAMPAIGN OF DIGITAL MARKETING: For that campaign of digital marketing that have stood out above the rest by his impact, quality or novelty.
  • You beat, Bioderma, Birchbox, Cantabria Labs, Cumlaude, Herbatint, Phergal, Mesoestetic, Sephora.

• BETTER ECOMMERCE OF THE SECTOR: Pploughs that on-line available platform, included marketplaces that more have contributed to the development of the categories of cosmetic, perfumery and/or personal care.
  • 5th Avenue, Atida/Mifarma, Freshly Cosmetics, Marta Masi, Perfume's Club, I.C.Or.N, The Organic Republic, Tmall Global, Wikiparfum – Profilers.

• BETTER NEW ECOMMERCE OF THE SECTOR: For that on-line available platform, included marketplaces whose launching in the last 12-14 months have supposed an excellent contribution or differential for the sector beauty. It has to have launched officially from May of 2021.
  • Ainea Parfums, Anne Möller, Atashi, Germaine of Capuccini, Innia Beauty, Pure Niche Lab, Scentmate, Siwon Mencare, Two Poles.

• BETTER STARTUP DIGITAL OF THE SECTOR: For that new company with less than 3 years of antiguedad that have projected by his activity, innovative capacity, technology or development in the digital field in any part of the chain of value of the sector of the cosmetic and perfumery..
  • Imstant Cosmeceutics, Innia Beauty, Pharmexcare, Rulls, Roda Cosmetics, Scentmate, Skinbliss, Trustedbrand, Unavida Cosmetics.

• BETTER DIGITAL INNOVATION: For that technology, application or solution in the digital field with application in the sector that have stood out by his novelty or innovation.
  • Airparfum-Museum del Prado, D'Lite, Ean.Nose, Kemchain, Modiface, Scent Maps, Scentmate, Skinbliss, The 3D Beauty Marketplace.

• BETTER SUSTAINABLE DIGITAL INNOVATION: For that new technology, innovation or digital solution that contributes of clear form to promote or improve the sustainability of the sector in any one of his processes, so much industrialmente as in experience of the consumer.
  • Airparfum, Envaselia, Group Caher, Interim Manager, Modiface, Müla, PharmaUX, Szentia, Trusted Brand.

• BETTER DIGITAL INNOVATION IN RETAIL BEAUTY: For that point of sale or provider of digital solutions in PDV that have developed digital initiatives improving like this the experience of the consumer in perfumeries, pharmacies, centres of aesthetics or other PDV.
  • Airparfum 2.0, Carol Bruguera, Ean Nose (Regal/Airparfum), Kriim Natural Cosmetics, Modiface (L'Oréal), Perfume's Club, Scent Ticket (Sampling Innovations), Tmm / Jean Louis David, Trison Necsum / Primor.

• BETTER PROJECT OF DIGITAL TRANSFORMATION: For that business project of digitalisation of the organisation or his processes that have been exemplary and a case of success in the sector.
  • Airparfum, DKSH, Group Caher, Impress, Kosmetikon, Phergal, L'Oréal, Group Naos, Trison Necsum / Primor.

Given the high participation, for the categories of better populariser and better influencer have selected 15 finalists.

• BETTER PROFESSIONAL POPULARISER: For that expert with training, experience and knowledge of the sector that contributes to an honest divulging, based and positive of the sector in networks.
  • Estefanía White of @eblancol, Paula Fernández of @farmaadicta, Arturo Álvarez-Bautista of @arthourosalba, Pablo García of @medicadoo, Carmina Alfonso Padilla, Pharmacy Senante @farmaciasenante, Héctor Núñez of @cosmetocritico, Miriam Llantada of @secretsandcolors, Inma Riu of @farmaschool, Cristina Carvajal of @caldesnud, Laura Bey of @lbey__, Marián García of @boticariagarcia, Mentactiva @mentactiva, Sandra Iruela of @sandirperfumes, Verónica Alive Lopez of @veronicavivascr.

• BETTER INFLUENCER: For that professional or organisation with high capacity of impact in networks, to generate influence and states of opinion that contributes positively to the projection of the sector and of the cosmetic products.

Álvaro Plato of @alvaroplaton, Estefanía White of @eblancol, Amparo Violero of @nuclear.beauty, Row Navarro of @remenavarro, Leticia Sánchez of @mycrazymakeup, Laura Bey of @lbey__, Marta of @unviciosano, Anna Fuester of @partners.incream, Elisa Rios of @elisariosmontes, Irene of @Ireniusx, Ishasa of @Ishasamkp, Lena of Pons of @LenadePons, Marta Masi of @martamasi5, Marta Pons of @martaponsbeauty, Nadia of @nadiskin,

This will be the second edition of the prizes, and Iván Borrego, director of the Beauty Cluster and of the DBA affirms that it receives it with a lot of illusion and with big expectations because of the high volume of candidatures received: "we Face this second edition with an enormous expectation by part of all the Spanish industry of the beauty. We have received an enormous quantity of candidatures what shows the glorious work that the sector has done and goes on doing in the digital transformation of all his processes. Our prizes have converted already in an annual meeting point and a referent for all the professionals of cosmetic and perfumery interested in the digitalisation and the e-commerce. This year, besides, we have incorporated new categories to reward the digital innovation in retail and the innovations that contribute to the sustainability of the sector."

In what it does reference to the jury, have big professionals in the sector of the digitalisation, in the e-commerce, marketing and in the communication of the sector of beauty. This year it will debut like expert of digitalisation José Carlos Cortizo (Product Hackers), in the sector of the beauty will do it Josep Alborquers (Julia Perfumeria Family Office) or Gabriel Federici (Mintel). In the field of the media will be Silvia Martín (The Avant-garde) and Jaime of Haro of (IP Mark). Also between the jury have members honoríficos after his triumphs in the gala of 2021.

Like novelty, in addition to the gala of prizes the Beauty Cluster organises the same day, previous to the DBA, the Digital Beauty Summit, that is the first forum of knowledge, experiences and exclusive innovation on e-commerce and digital transformation in the Spanish industry of the beauty. In this Summit will find invited and speakers of first level, with apt surroundings for the debate, share and connect with other professionals on innovation técnologica and digital.