Arkhé, the new premium hair care brand from VMV Cosmetic Group, arrives in Mexico. In the company's press release, its main objective is to offer conscious, committed and sustainable beauty. ‘Arriving in Mexico excites us because we want to offer our customers the new era in haircare. To achieve healthy hair, we must act from birth. Arkhé represents a break in the current paradigm of hair care with passion, exclusivity and innovation’ explained Raúl Martínez Ribes, CEO of VMV Cosmetic Group.
The brand, born in Barcelona, has chosen Guadalajara and Mexico City for its official launch. In Guadalajara, the historic ex-convent of Santa Teresa was the chosen venue, while in the Mexican capital, the Anahuacalli Museum, the birthplace of the famous painter Diego Rivera, hosted the event.
During the presentations, Mexican customers were able to get a closer look at Arkhé's innovative proposal. After more than five years of research, a multidisciplinary team of biologists, chemists and engineers, in collaboration with two Spanish universities, has managed to transfer the latest advances in medicine to hair care. The result is a complete range of products that includes seven hair treatment lines, a styling line and a body care line.
The name ‘Arkhé’, which in Greek means ‘principle’ or ‘origin’, reflects the essence of the brand: hair care from the root. Thanks to a patented system, the active ingredients of its products are released precisely where they are needed most, ensuring optimal results according to the needs of each hair type.
In addition, Arkhé has developed formulas that balance the microbiome of the scalp through the use of chlorella vulgaris, a prebiotic extracted from the Banyoles lake in Girona, thus reaffirming its scientific and sustainable approach.