The manufacturer of perfumes, cosmetics and home fragrances for third parties, with 15 years of experience in the market, becomes Stradivarius' perfume supplier.
This key alliance represents the consolidation of the strategic plan initiated by Àuria Perfumes just a year ago, aimed at becoming one of the main players in the perfume sector. For Stradivarius, the agreement means having a new range of exclusive fragrances for the more than 850 shops that the Stradivarius chain has in 65 countries.
One of the distinguishing features of Àuria Perfumes is its social focus, as the company is committed not only to environmental sustainability but also to social sustainability, employing people with disabilities who are fully prepared and trained to add value to perfumery projects.
Stradivarius recently launched the fragrance collection "The Energy Collection" as a result of this collaboration with Àuria Perfumes. It is a collection made up of four fragrances, Rose Quartz (Gourmand), Green Jade (Citrus), Yello Amber (Floral) and Amethyst Lilac (Floral), aimed at the female public, in 100ml format, with the plan to continue developing new collections for the chain.
"We are delighted to join forces with Inditex, a global benchmark in the fashion industry, and specifically with Stradivarius, a brand with a dynamic and feminine spirit, which provides fashion options for a variety of occasions, for those who seek to express their style through fashionable and affordable garments and accessories. Our fragrances are aimed at them, through a social model that employs more than 400 people with intellectual disabilities with an inspiring, meticulous and exclusive process, which guarantees to generate emotions with every drop of essence," said Albert Piñol, CEO of the company.
"Àuria Perfumes is a unique company in the Perfumery sector for third parties, we have a well-defined social mission, providing a service of excellence in this strategic category for fashion chains such as Stradivarius, who have become our partners", said Jesús Mejías, head of Business Development.
The company's objective is to close the financial year 2023 with a turnover of 17 M€ and a production capacity of 50M perfume units and a workforce of more than 440 employees.