BASF has arrived to an agreement with 'Inditext' for his mark 'Zara Home'. Jointly, they have launched a detergent that will help to increase the useful life of the pieces of clothes since it reduces the detachment of microfibers until in 80%, as it aims BASF in his press release.
This product is available through the e-commerce of 'Zara' and also in his physical shops until in 25 countries. This detergent has been tested in centres of independent investigation to certify his results. The ingredients that compose the formula are of high efficiency and are adapted for low temperatures and the dyes of colours of the pieces of clothes, when it can be washed to a lower temperature, remain alive more time. Besides, this wash to low temperature allows saving energy and contribute to the development of a sustainable fashion.
"We work continuously to tackle the increasing demand of our customers of innovative and sustainable solutions. Thanks to the conjoint development of this detergent, support to the textile industry in his path to the sustainability and help to that the consumers can improve his own environmental footprint" has declared Sören Hildebrandt, Vice-president Senior of Home Care, I&I and Industrial Formulators of BASF.
As it indicates 'The Avant-garde' in an article, "the microfibers synthetic and natural from the plastic pollution, the textile industry and the fishing activities have increased dramatically in the environment, turning into the type of particles more common in the ocean". 'Efeverde.com' It published at the beginning of 2022, that, as they indicate the experts, give off until 700.000 fibers during the wash of clothes. Besides, it indicated that 80% of the microplastics that finish in the sea proceed of the clothes.