Brussels puts the spotlight on Temu and Shein

The European Commission is investigating whether they comply with EU child protection obligations

01 of July of 2024
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Temu and Shein
Temu and Shein

The European Commission is giving Temu and Shein until 12 July to comply with new obligations under the Digital Services Act to strengthen the protection of minors and thus prevent the sale of counterfeit or fraudulent products. 

Brussels is demanding more information from Temu and Shein on the measures they have taken to comply with the so-called "notice and action mechanism" that allows users to notify illegal products and ensure with their interfaces that they are designed in a way that does not mislead or manipulate users. 

The European Commission is also asking for explanations on guarantees for the protection of minors, transparency in recommendation systems, traceability of traders and compliance by design. 

The two online commerce giants have until 12 July to provide the requested information to the European Commission. If they fail to do so, or if Brussels does not approve this information, both companies may be subject to sanctions and fines, the amount of which has not yet been determined.