Croda celebrates its centenary this 2025. The company was therefore founded in 1925 by Mr. Crowe and Mr. Dawe. Croda is a British chemical organisation specialising in health, beauty, lubricants and plastics products. The company has evolved over the years to become a leader in innovation and sustainability.
However, since its inception, Croda has remained committed to ‘Smart science to improve lives™’, a motto that reflects its dedication to developing ingredients and technologies that bring high performance and sustainability to a wide range of products used by industry and consumers around the world.
Throughout these 100 years, Croda has been a pioneer in innovation, demonstrating constant growth and adaptation. From its beginnings in Yorkshire, UK, to becoming a London Stock Exchange listed company with a presence in 37 countries, Croda has maintained its focus on sustainability. The company has implemented decarbonisation plans for 2030 at all its locations, with the aim of being Climate, Land and People Positive.
To commemorate this milestone, Croda has launched a new brand identity that reflects both its history and future aspirations. The evolution of the brand symbolises the combination of its past and its vision for the future, ensuring that Croda continues to move forward in an ever-changing world. The new visual identity is inspired by the company's sense of unity and connection, both with its customers and among its employees.
Croda's new brand highlights the importance of connections: between the founders, between Croda and its customers, between smart science and human benefit, and between the company's purpose and the planet. This renewal not only honours Croda's legacy, but also embraces its exciting future, reflecting the kind of business it has become.