Vanguard Graphic by Dilograf has been chosen as the best Pharmacy and Parapharmacy POS in the Liderpack Packaging & Popai Spain Awards 2024.
The winning PLV has been the Singuladerm display, which has been designed for use on pharmacy shelves and counters, which stands out for its staggered structure and guides users to know which is the right order to apply the different products.
Made of 300g Performa White (FSC) with microflute cardboard reinforcement, this display balances lightness and robustness. Its optimised weight reduces shipping costs without compromising the strength needed to hold the five XPERT Expression products it displays. This design not only meets operational and logistical requirements, but also enhances the presentation of all products, contributing to a superior shopping experience and increased customer loyalty.
For its part, Adaequo was the company that received the most awards, with a total of five prizes. One of them was for the LVEB L'Elixir Presentation Case, with a bag-type case that has a magnetic closure and opens to present a fragrance as if it were a table display. It has also received another award in recognition of its work in the beauty sector for the manufacture of permanent furniture for the company Beter and its nail care products. It is a metal cabinet with a system of interchangeable boxes that allows the furniture to be reused for various nail care campaigns.
The Liderpack awards have rewarded 31 companies and have awarded up to 46 prizes to the best packaging and PLV. These awards are organised by the Graphispack Spanish Packaging Association and the Hispack trade fair with a jury made up of 12 professionals and experts linked to the world of design, communication and the packaging industry.