The Spanish fragrance company launches a new visual identity, reaffirming its commitment to innovation, creativity and customer support.
Essential Compositions, a leading fragrance design and manufacturing company, begins 2025 with a complete transformation of its brand image. This change, which includes a new logo, web design and corporate narrative, seeks to consolidate the company's positioning as a strategic and creative partner for its clients in the development of unique fragrances.
Brand that envolves with its values
The rebranding project has been a collaborative process, involving not only Essential's internal team, but also its customers. This collective approach allowed them to reflect on the company's identity, its vision and how it wants to be perceived in a highly competitive sector.
‘We wanted our new identity to reflect who we really are: a fresh, contemporary company deeply committed to our customers‘ success,’ said Jose Pascual, Head of Marketing at Essential. ‘This change is not just aesthetic, it is a statement of intent about how we see the future and our role as fragrance designers.'
New visual identity
The new image includes:
- New logo that represents modernity, trendiness and versatility, in line with the creativity and innovation that characterise Essential.
- New website, designed to offer a fluid and inspiring user experience, with a focus on design and the company's values.
- An updated corporate narrative, which positions Essential as a strategic ally, capable of accompanying its clients at every stage of the creative process, from conception to product delivery.
A new era after the incorporation of The Riverside Company
This change follows a key milestone in the company's history: the recent addition of international investment fund The Riverside Company as a majority shareholder. This backing reinforces the company's ability to expand globally and continue to lead the way in fragrance design.
‘With this new identity, Essential is preparing for a future full of opportunities, with a clear and distinctive proposition in the global fragrance market,’ said Alberto Catalá, commercial director at Essential.