FOREO, by means of a press release, has done to know this morning that bets by an off-line experience with the customer. By this reason, the signature that bets by the technology and the welfare, has explained that through a space in El Corte Inglés of Murcia, will have a new physical establishment in Spain.
With east, FOREO accumulates already 18 points of sale in the commercial galleries of El Corte Inglés and positions more near of his strategy that pursues the end to tighten the contact with his consumer. As it has expressed Guillermo Martín-Ambrosio, Director of Development of Business of FOREO, want that the customer experience of the most real way possible with his products, something that only achieves in the point of sale: "we Are a mark in which the experience and the form of interact with our devices is key. We want that the customer test our products through a totally sensory experience. Always we have bet by a very controlled selection of our channels of distribution, bet by points of sale very qualitative that contribute this experience of purchase that want to contribute with our mark always. In this point, Murcia and El Corte Inglés are strategic points of sale for us."
The pandemia supposed a full stop in the strategy of expansion in Spain for FOREO, but from the second half of 2021, the Swedish company has restarted this plan with a lot of strength with new openings since.