Freshly Cosmetics has reached an agreement with the more than 50 workers affected by the Redundancy Proceedings (ERE). As part of the agreement, the unions and the company have signed up to receive 33 days‘ severance pay per year worked, 30 days’ paid leave from the moment they were informed of the decision, as well as other additional measures that have not been clarified.
The lay-off, which has affected 18% of the company's total workforce, responds, according to Freshly Cosmetics, to economic and organisational reasons in the face of the necessary evolution of the brand and the market. The company argues that it must ‘adapt to market changes in the sector, where e-commerce has seen a decrease in recent years while physical sales have increased. This is the beginning of a strategic restructuring to reinforce the brand's purpose through a new five-year plan in which the company seeks to regain its initial focus on product innovation’.
According to Freshly, they want to consolidate as an omnichannel brand, increasing their physical availability in Spain, Italy and Portugal through B2B channels.
Last year, Freshly Cosmetics increased its sales by more than 3% to more than 46.5 million euros and accumulated more than 1.5 million customers, with a presence in 36 countries through e-commerce.