More than 100 professionals of the cosmetics and perfumery industry attended the Thursday 8 July to traditional cocktail of summer. Celebrated in the Hotel Icon Barcelona, this time was a cocktail different at the same time that special, since before it made the presentation to all the assistants of this new media: 'Next In Beauty'.
At 18:20h it initiated the act with the introduction of the president of the Beauty Cluster, Eva Lluch, who appreciated the presence of the invited. Ivan Borrego, General Manager of the Beauty Cluster, with his back intervention gave some small brushstrokes of what means 'Next in Beauty' inside the sector, to give step, to continuation to Helena Rodríguez, the director of the media. Helena exposed the reason for the creation of 'Next In Beauty' and the work made previously understood the needs of the industry, that still did not find covers.
So much the partners like the other assistants to the event could know at first hand as they were the initial steps of this new project and which are his main characteristic, as well as the categories.
What is Next In Beauty?
'Next In Beauty (NIB)' is the new economic, 100% digital, and 'realtime' media. With the support and backrest of the Beauty Cluster, wants to be a half referent in the sector of cosmetics, perfumery, and personal care, without shelving the fashion and luxury, very related to our space. It is of national and international field (possesses a version in Spanish and in English), with the journalistic rigor and the transparency like fundamental values that will accompany the publishing line of the half, offers a vision 360º of the sector of the cosmetic. NIB puts focus on the development of business, innovation, and the tendencies of emergent consumption, and offers the possibility to be the speaker of the different companies of the sector through his columns of opinion.