MiiN closes 2024 with the opening of two new shops

The Korean cosmetics company has built up a network of 22 shops in Spain and expects to have a hundred in less than four years

17 of December of 2024
MiiN Cosmetics

MiiN Cosmetics adds two new points of sale in Barcelona and Cordoba. The company, which specialises in Korean cosmetics and has celebrated its tenth anniversary, has opened a 55 square metre shop at number 10, Portaferrissa Street, in the Ciutat Vella district. With this opening, Miin reaches four points of sale in Barcelona and adds four more employees to its staff. In addition, the shop includes an area dedicated to customer experience, offering workshops and personalised advice.

This year, in addition to physical expansion, Miin Cosmetics also wanted to strengthen its online channel, which currently accounts for a significant portion of its sales. The company has revamped its e-commerce platform to improve the user experience and has expanded the scope of its shipments to new European markets.

The company's roadmap is to reach 100 points of sale globally by 2028, distributed in Spain, Italy, France and Germany. To drive this European expansion plan, last April the company incorporated Barlon Capital as its first investment partner, acquiring fifteen percent of the capital. Until then, the company had been self-financed. The investment has allowed the company to accelerate the opening of new shops and strengthen its presence in key markets.

The company's roadmap aims to reach one hundred points of sale globally by 2028, distributed in Spain, Italy, France and Germany. To drive this European expansion plan, last April the company incorporated Barlon Capital as its first investment partner, acquiring fifteen percent of the capital. Until then, the company had been self-financed. The investment has allowed the company to accelerate the opening of new shops and strengthen its presence in key markets.

Miin Cosmetics focuses on the distribution of Korean cosmetics products from more than 40 brands. The company markets its products through its global distribution network, its own digital channel and through retailers such as Zalando, Selfridges, Manor, La Rinascente, Perfumerías Júlia and Laconicum. It has recently established agreements with new retail partners in Europe, expanding its presence in the multi-brand channel.

n the 2023 fiscal year, MiiN Cosmetics achieved a turnover of more than 16 million euros, recording a growth of 60%. The popularity of K-beauty, or Korean cosmetics, has skyrocketed in recent years. Imports of Korean cosmetics now exceed 8 billion euros globally.

With a strategy focused on innovation and international expansion, MiiN Cosmetics positions itself as a benchmark in the European market for Korean cosmetics, striving to bring the latest trends and high-quality products to Western consumers.