MiiN Cosmetics is moving steadily towards its goal of one hundred shops in Europe by 2028. The Korean cosmetics firm has opened a new shop in Paris, making it its second point of sale in the French capital.
This flagship store is located in a central point of the city of Paris and is included in the brand's expansion strategy after having given entry into its shareholding to its first partner in the company, Barlon Capital, who owns 15% of the capital. According to Modaes, Lilin Yang, CEO and founder of MiiN Cosmetics has said that this opening is a small step forward in its ambitious expansion plan for 2028, which aims to reach a hundred shops in Europe that year.
The Korean cosmetics shop closed 2023 with a turnover of more than 60% compared to the previous year and the figure exceeded fifteen million euros.
In mid-April, MiiN Korean Cosmetics announced the entry of Barlon Capital and put an end to its self-financing model. The new partner of the company took 15% of the total of the company dedicated to the sale of Korean cosmetics products and becomes the first strategic partner of the company.