The last Wednesday was celebrated in the H10 Marine of Barcelona, the second edition of the prizes Best!N Beauty & Care 2022 in which it rewards to the creativity in the strategies of marketing of the marks devoted to the sector of the cosmetic beauty and also to the personal care. The act was organised in collaboration with IPMARK, D/To retail and Pure Marketing.
If it is necessary to stand out to a victorious from among the nominated, can not be another that P&G. In the category of 'Stop Bullying', heaved with the prize by his campaign through the mark H&S, where visibilizan the case of the school bullying in a boy by the simple fact to have dandruff. The second prize that collected the American multinational was by his another signs Old Spice, in the category of 'Care'. The work rewarded in this occasion was 'The marine legend more never explained epic', this creation of 10 chapters, speech on his deodorant in humorous tone doing reference to the typical legends of pirates. All this did it through his account of Instagram, with the interaction of the users and this meant that they added to his account more than 190 stories in this campaign. All this derived to a radionovela with format of IGTV with more than 30 minutes of length and has turned into a true success. Besides, also to part of these two awards, has achieved the statuette with which tops like Better Anunciante of this edition thanks to these results.
On the other hand, in the category of 'Excellence in Marketing', this 2022 the victorious have been Loewe Perfumes and Durex. In the category of 'Better Agency', Zenith proclaimed victorious collecting this award. Another of the prizes stood out was for GHD, that achieved the Gold in the category of 'Best PR', by his campaign of Navidad 'Free your wish' by Gema Cabañero, in which they saw to the Spanish personalities more influentes of the moment enjoying of ostentosas parties. After launching this campaign, the mark 'GHD' did this 'spot' reality and invited to influencers, singers and other public characters to live a night epic and that had a big repercussion in social networks.