The renowned Spanish fashion brand Bimba y Lola has announced its entry into the beauty sector, marking a milestone in its diversification strategy. This new project will be developed hand in hand with Perfumes y Diseño (PyD), a Spanish company specializing in perfumery and owned by the Trolez family.
Through a joint press release issued on Thursday, February 20, 2025, both companies revealed the strategic agreement whereby PyD will be in charge of the design, development, marketing and global distribution of Bimba y Lola's new fragrance range. Thanks to this partnership, PyD will act as the exclusive licensing partner for the Galician brand's foray into the competitive perfumery market.
This move adds to PyD's portfolio, which already successfully manages perfumery lines for brands such as El Ganso, Scalpers, Tous and the Nightology and Halloween collections, originally developed for Delpozo. It should be recalled that PyD was the full owner of Delpozo until its divestment in July 2023, at which time the firm passed into the hands of entrepreneurs Joaquín Trías and Enrique Mellado, although PyD retained ownership of the family of fragrances created for the brand.
Pedro Trolez Cortina, CEO of PyD, expressed his enthusiasm: “We are delighted to partner with Bimba y Lola to develop their new fragrances. This collaboration allows us to merge our expertise in perfume design with the creative spirit of Bimba y Lola, to create unforgettable scents that will captivate consumers”.
María Domínguez, co-founder of Bimba y Lola, highlighted the trust placed in PyD: “The launch of our first fragrance line is an adventure that we are embarking on with confidence in PyD. We have found a reliable partner to bring the character of our brand to a category that we consider key.
With this launch, Bimba y Lola reinforces its position as one of the most innovative brands on the Spanish scene, opening up new opportunities in the global beauty and perfumery market. The next few months will be key to discovering the details of this new fragrance collection, which promises to reflect the unique and avant-garde essence of the Galician brand.