Quadpack takes another step towards internationalisation with a focus on the United States. The cosmetics packaging specialist has announced that it is extending its Creative Hub to the United States. This means that US cosmetics and beauty brands will be able to innovate with Quadpack in the packaging manufacturing process for their products.
Quadpack has a multi-disciplinary team in Europe, comprising market researchers, engineers and designers working with innovation partners specialising in different areas. The collaborative approach of this Creative Hub offers companies freedom, unleashing their ideas, and therefore innovation that leads to a deeper and more lasting relationship with the different brands they collaborate with.
The Creative Hub brings a unique value unique to Quadpack that seeks to meet unmet business needs and create new demand by enhancing existing offerings. Participation in the pre-launch phase allows brands to bring next-generation innovations to market without the capital outlay of bespoke solutions.
This space serves to show brands the new concepts they can adopt to make their promises tangible. The first US tour took place in May and focused on cosmeceuticals. Anthony Le Minous, Vice President of Quadpack Americas, said the first action was a success for the company and they look forward to building on it: "It was a resounding success, we received rave reviews on more than twenty new concepts for brands. We are excited to be able to share this capability with our key clients and help them stay ahead of the curve in their industry."