On Tuesday 26th September, Cristina Jialing, head of events organisation and member services at Beauty Cluster, presented the new features of this digital version of Beauty Cluster's renowned supplier directory.
With the aim of creating and making a more interactive tool available to members, the Beauty Cluster has launched a new digital version of its supplier directory. Since its creation, this yearbook has served to promote joint work and shared growth of the Spanish industry in the cosmetics, perfumery and personal care sectors; two objectives that continue to be present in this new format of the yearbook.
With more than 180 supplier companies taking part in the directory free of charge, Beauty Cluster's goal with the digital directory is to offer the interactivity that the digital version of the document allows. Thanks to the creation of the new digital directory, the companies that are suppliers and members of the Beauty Cluster will be able to update their files at any time in real time.
The directory continues to be divided into the same categories as the physical edition: technical advice and consultancy, scientific-technical testing and services, packaging, raw materials and active ingredients for cosmetics, raw materials for perfumery, manufacturers and third-party packagers, design, marketing and communication and other services. One of the main new features of the improved version of the yearbook is that companies in the yearbook can now select as many sub-categories as they wish. In the previous edition, they could only choose one.
To date, the e-book version of the yearbook has had a total of 4,000 views, 600 downloads and an average viewing time of 19 minutes. In terms of the locations that have shown most interest in the yearbook, the top 10 are Spain, Mexico, Germany, France, United States, Colombia, UK, Holland, Argentina and Peru. The Beauty Cluster wants to improve these data and metrics and achieve a greater reach thanks to a platform with a high degree of interactivity and a constant update in real time.