Cristina Jodar Marco
Head of Market Research in AINIA
Degree in International Marketing and Commercialization. Master's Degree in Marketing and Online Communication. Master in Market Research and Data Analysis. She has been working at AINIA since 2001. More than 20 years of experience in the analysis of consumer behavior carrying out studies with consumers: sensory studies and Market Research for Innovation projects.
She is co-author of several publications related to consumer behavior such as La identificación de los insights del consumidor: hacia una nueva cultura de la gestión de la innovación alimentaria published in the Gran Tratado de Alimentación y Bebidas, Aranzadi, by Thomson & Reuters, chapter on Market Research in the book Marketing en el Siglo XXI, CEF editions; Cómo diseñar alimentos a través de procesos de co-creación con el consumidor, scientific dossier published by SEEBM.
