Cristina Pérez
Head of Innovation and Commerce In Kantar Insights
Cristina Pérez is Head of Innovation and Commerce at Kantar Insights, where she helps companies to better understand their customers and develop strategies that increase conversion to sales and their leadership in the medium and long term.
With a degree in Business Administration, a Master in Pharmaceutical Marketing and an MBA in international business, she has been working in market research at Kantar for more than 30 years.