This E-learning course taught by professionals from the Beauty Business School will help you to structure and consolidate the knowledge you have about market research applied to the beauty industry.
The objectives pursued with this training are:
- What it is used for and how it can help us in market research.
- How does market research work? To understand, broadly speaking, its role in marketing departments as a support for decision making.
- What are the differences between qualitative and quantitative techniques? When should I use each technique?
- Aspects to take into account when contracting market research.
- Introduce you to new research methodologies and how to collect data without having to ask questions.