The event is attracting a great deal of interest as international beauty brands target the huge Saudi Arabian beauty market.

Exhibitors are eager to meet serious buyers and are quickly confirming their stands. More than 15,000 buyers are expected to attend.

In the last edition, the show managed to break all records, the show welcomed an unprecedented 288% increase in the number of visitors, who met and networked with over 350 exhibitors from more than 35 countries during the three days of the show. The event took over the Riyadh International Convention & Exhibition Centre (RICEC) as the most important gathering for beauty professionals in Saudi Arabia.

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Organizer

Messe Frankfurt
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