At the beginning of month already ran the rumours on this possible agreement. To finals of month of September, finally, everything confirms . The group of luxury Estée Lauder will create, will develop, will produce and will distribute the products of beauty and cosmetic of the brand of Balmain.
It will not be until the autumn of 2024 when desvelen the products in which at present already work. Any of the two companies have made public the details of the agreement, neither neither the quantities. The only, the nomenclature: 'Balmain Beauty'.
The artistic director of Balmain, Olivier Rousteing, has confessed that from the beginning, Estée Lauder has supported the singularity of the signature: "From it does more than a decade, my team of Balmain and I have expanded the limits of the possible in the world of the fashion. Always we have wanted to reflect the form in that the diverse generations of today want to live and dress. So, of course, we could not go in in the business of the beauty without ensuring us to having found a partner that understood and shared our vision. From the beginning, the group Estée Lauder left clear that supported the singular vision of Balmain, as well as our ambition to alter the global paradigm of the beauty of luxury."
The news the hacian public through social networks, by means of a post of Instagram, where already had created the profile of 'Balmain Beauty' and appreciated the support and the confidence of the cosmetic giant Estée Lauder. By his part, Guillaume Jesel, president of the global marks, affirmed that "Balmain and Olivier Rousteing were 'visionarios' in the world of the fashion" and, besides, added, that Estée Lauder works in "expanding the universe of Balmain to a new space of the beauty of the luxury that reflects clearly the strength, inclusividad and the courage that possesses the spirit of the mark."