'Cos Full Circle' Is the new program promoted by part of COS, the Swedish fashionable mark pertaining to the group H&M, that bases in the moment 'afterwards' of the purchase and of the use of the piece. It treats of a service of recollection of pieces to give him a second life to the clothes.
This initiative promotes the second use of the pieces, since it defends, that can have more than an utility: can restore to use them again, recycle the fibres to create future colecction, or can recycle of other ways. In both processes, so much in the one of restoration like the one of reuse, pursue a unique objective common: reduce the impact in the environment. In the case of the restoration, when the pieces are on sale, will be available in the points of sale selected to buy them to a price reduced.
COS Wants to encourage that the consumers participate in this initiative giving them with 10% of discount by each piece that deliver and that may be used in his future purchase.
For this campaign, COS only will accept pieces of own manufacture, for like this ensure his correct treatment.