It does you grieve a month knew thanks to informations published in the Wall Street Journal, that Estée Lauder found in negotiations with Tom Ford for his acquisition by a figure that approached the 3 billion of dollars.
As it has affirmed this week 'Business of Fashion', Estée Lauder finds very near to close the agreement that allows him produce a line of beauty for Balmain by a similar figure to the 3 billion that offered for Tom Ford.
From Estée Lauder think that a line of beauty in Balmain could increase of exponential way the international visibility of the mark and give him a special appeal that, perhaps, now throws in fault.
Although in the commercial strategy of Estée Lauder admits that it prefers to possess the marks completely, in this case, Estée Lauder would be interested in signing an agreement of licence. Besides, Estée Lauder is conscious of the repercussion of Olivier Rousteing, the artistic director of Balmain, in the social networks: in Instagram is gone on down more than 8 million people.
A second opportunity for Balmain in the make-up and cosmetic
Neither it is the first occasion in which Balmain has tried get into in the world of the cosmetic and the make-up. In September of the 2019, Olivier Rousting, the designer of the fashionable signature, associated with Kylie Jenner to create the collection of make-up of Kylie Cosmetics x Balmain that debuted in the parade of the mark in the spring of 2020. Also it collaborated in collections capsules of lipstick with L'Oréal for the first time in 2017, and afterwards, in 2021.
For Balmain, a construction of beauty with Lauder could generate significant sales and give entrance to Balmain in a category in which it has had little exhibition. Balmain, that belongs to an investment fund of Qatar, already has developed his own hairline (Balmain Hair Couture) and has developed also some scents with the French group Interparfums.