As it published 'New York Times' this Tuesday, Estée Lauder announced the agreement by which the giant of the luxury has done with the mark 'Tom Ford' by the figure of 2,8 trillion dollars.
The negotiation to complete the operation has intensified especially in the last months, but the interest of one of the greater companies of the luxury by the mark of the designer and director of cinema, Tom Ford, is present from principles of year.
The details of the agreement
2,8 trillion dollars has been the figure by which Tom Ford, finally, has accessed to that the operation make . It treats of the biggest agreement in the industry of the luxury this year and the greater operation of the history of Estée Lauder. Estée Lauder will pay 2,3 trillion dollars, will fund the agreement through a combination of effective, debt and $300 millions in payments differed. The Italian group Marcolin, who possesses the licence of lens of Tom Ford, will pay 250 millions to Estée Lauder when the agreement close definitively. The second giant of the cosmetic luxury and of the sector 'beauty', after L'Oréal, will concede the licence of the sector of the fashion of Tom Ford to a third: Ermenegildo Zegna, will be, after the agreement, the manager, on a long-term basis, of the development and of all the linked to the fashionable part of Tom Ford. It will include from his masculine fashionable collections and feminine, until of accessories and of intimate clothes. On the other hand, Marcolin, will continue being the owner of the licence of the glasses Tom Ford, the which possesses from 2005.
The directors and responsible personalities of the signature that has effected the purchase have explained that the current agreement of licence with Tom Ford generates near of 1.000 million dollars of income for the company to the year, and that the current agreement expires in 2030, when they will seat to renegotiate the conditions.
Tom Ford will continue in his company and the plans of Estée Lauder
Still like this, as it explains 'NY Times', Tom Ford will form part of the mark to the end of the next 2023, but is not clear which type of role will exert. The owner of Tom Ford, has explained that it finds very happy after the agreement and has declared that: "they Have been an extraordinary partner from the first day of my creation of the company and am loved to see them turn into the administrators of luxury in this next chapter of the mark Tom Ford."
Thanks to this agreement, Estée Lauder will be proprietary of the main fortresses of the business of beauty of Tom Ford: scents, cosmetics and skincare. This has been the main reason by which the giant of the luxury has disbursed a quantity of money so important. Between the scents, find Black Orchid and Tuscan Leather, two perfumes that find in the list of the 'best-seller'. Especially, the American multinational, is interested in the business of the scents of Tom Ford, since they have seen like the number of sales has increased this last year and see like a big opportunity of business. Also it will incorporate The Mer, Bobbi Brwon and Clinique to his portfolio of marks.
"We are incredibly proud of the success that Tom Ford Beauty has attained in scents and make-up of luxury and his dedication to create desirable products and of high quality for demanding consumers of all the world" has declared Fabrizio Freda, the executive director of Estée Lauder. "Like own brand, this strategic acquisition will unblock new opportunities and will strengthen our plans of growth for Tom Ford Beauty. Also it will help to accelerate our impulse in the promising category of beauty of luxury in the long term, to the time that reaffirms our commitment for being skilled leaders to world-wide level in the category of beauty of prestige" concludes Freda.