The past 15 March, through a press release and a previous appearance of the CEO, Óscar García Maceiras, presented the gratifying results obtained by Inditex in 2022.
As it indicates in the own communiqué issued by the company, the total figure of sales rose until 32.569 million euros, what supposes an increase of 17,5% with regard to the year 2021. The transactions increased in all the geographic areas, so much in the on-line trade, as in the physical points of sale and in all the concepts (all the marks that belong to the group Inditex.)
From Inditex, indicate that the step to the differentiation of the shops that belong to the company has supposed a key piece to attain these figures. The company property of Amancio Ortega, continues centring his strategy of business in four key areas: only fashionable proposal, optimisation of the experience of customer, sustainability and talent and commitment of the people that form part of Inditex. In how much on sale on-line, in the exercise of 2022, attained the 7.806 million euros.
In how much to the EBITDA also attained an increase of until 8.649 million euros, and an EBIT, of 5.520 million euros. The profit before taxes rose until the 5.358 million euros. With regard to the net profit, grew 27% with regard to the results of 2021, and enciphered in 4.130 million euros.
Some of the notable data that leaves Inditex in it press release, is that in 2022 Inditex opened new points of sale in 33 different markets with 201 openings, 186 reforms, of the which 94 were enlargements of shops and 349 absorptions.
The signature led now by Marta Ortega has achieved to sign it best resulted still having faced up to the definite closing of the business in Russia, occasioned by the still valid conflict between Ukraine and Russia from does already more than a year.
From Inditex, house a full future of opportunities of growth and predicts a 2023 with margin to continue improving in spite of the inflation.
The IA leading of the last campaign of Stradivarius
Stradivarius, pertaining to the group Inditex, and with some sales in 2022 that exceeded the 2.000 millions and rose 13% with regard to the previous annual period, has presented a new collection in which the Artificial Intelligence is the main leading: "CALL US STRAD(To.I)VARIUS".
Available in app and web, Stradivarius, and therefore, Inditex, has gone up to the car of the integration of the Intelligence Artifical and launches the first collection and campaign reinterpreted with IA. The pieces that form part of this collection earn lives in worlds contrived by IA that has created some surroundings and full landscapes of colour, flowers and fantasy. Besides, as it aims the portal 'direct marketing', some of the models that appear in the photographies aren't real, and no all the pieces that appear are on sale, basically, because not even they exist.
Under the lemma, 'When Fashion and Aesthetics have no limits' what looks for to claim Stradivarius with the launching of this campaign is to show how would be the world of the fashion without limitations.
