India sues luxury. With 1.380 million inhabitants, is the sixth richer country of the world, and with the forecast according to the last report of GlobalData, "Asia-Pacific Luxury Retailing Market Size, Consumer and Retail Trends, Competitive Landscape and Forecast, 2016-2026" that in the Asia-Pacifíco increase the consumption of goods of luxury, L'Oréal has decided relanzar Lancôme in the Indian.
It is not the first time that listens speak of the growth to steps enlarged that is experiencing the Indian economy. In the past month of February, in this article of 'Cinco Días' warned that India, in 2031, could turn into the third world-wide economic power, by behind China and United States, according to the Centre of Economic and Commercial Investigation (CEBR) of the United Kingdom.
In front of the growth of this demand of products of luxury, the multinational L'Oréal has decided through his brand. Lancôme commercialise in the Indian products for the care of the skin, make-up and fragances. Amit Jain, in some statements for Mint, recognised that at present, the industry beauty of India is experiencing a change in his behaviour with regard to the consumption and the own perception of the beauty: "The industry of the Indian beauty is experiencing a transformation, no only in reply to the pandemia but also in the true redesign meaning of the beauty and continue embracing the technology. In the last years, have seen an increase in the categories of luxury and high range in the segments of beauty and personal care."
Rachit Mathur, General Manager of the division of products of luxury of L'Oréal India, cleared also for Mint, that the company is conscious of the increase of the demand of goods of luxury by part of the Indian consumers, and that extends further of the main nucleos urban of the country. The products of Lancôme will commercialise through 17 shops of Sephora, and will be available until in 8 cities of Indian.