Milano Design Week the Italian design amusement park (I)

For lovers of beauty, aesthetics and high-class events focusing on design and innovative furnishing solutions, the 'Milano Design Week' is a must-attend event.The fascinating thing about this event is the breadth of its programme of activities, which offers such a wide variety that it is almost impossible not to find something interesting to see or do.Studio Kohler stand. The sculpture that welcomes visitors: 'Scuola di Pesci Milano' is by the artist David Franklin.Milano Design Week begins with a couple of days reserved for journalists and the media before opening its doors to sector operators and the general public.This year, the Salone has expanded its space to include solutions for bathrooms and kitchens, almost doubling its pavilions with regard to last year's edition.Since its founding in 1961, the Salone has been a first-rate platform for furniture because of its expressiveness, its innovation in functionality, technology and materials designed especially to enhance the domestic environment. Visual genius, innovation, sustainable excellence and visual emotions everywhere are the hallmarks of the companies and brands exhibiting at the 'Salone Internazionale del Mobile', an increasingly global and inclusive event that is in constant dialogue with the entire furniture production system and, of course, with the creative world.Every year, this event serves as a meeting place to open up a multitude of synergies, as well as being an excellent driver of new business opportunities for all those who wish to expand their circle in the sector.This is where the latest furniture and even prototypes of domestic spaces and lifestyles are presented, turning every room in a home, service area or outdoor space into a scenario of the most creative and varied narratives that explore how the way of living is evolving and, therefore, of furnishing, offering solutions for all kinds of needs and tastes, but always riding the waves of the most current trends.Some examples of the Salone's proposals, following this link: https://youtu.be/8li5csx3dke?si=kpjedlcg0bquc1oySome important things data2024 breaks records: Salone del Mobile.Milano closes with +17.1%. Also record attendance by operators: +26.8%.Source: Salone.itWith +17.1% compared to 2023, Salone del Mobile.Milano 2024 recorded a record attendance: 361,417 visitors in total (+100,000 compared to 2022). Excellent results for operator attendance, which registered a +26.8%, with 65.8% coming from abroad.These figures, more overwhelming than ever, underline the crucial role of the Salone in the internationalisation of companies in the sector and the importance of the networks of relationships it fosters, but also the catalytic force of this event, which has gone far beyond the simple nomenclature of a trade fair.Compared to the previous year, media attendance also increased: 5,552 journalists and media operators were accredited for a total of 6,778 registrations (50.4% from abroad).The number of students, including future architects, designers and also creative or curious people in general, both Italian and foreign, also increased to 13,556, of which 8,368 were Italian (+25.5%), representing an overall average growth of 18.8%. The interest of the design-loving public was consolidated over the weekend (32,567 attendees).There were many themes dealt with inside and outside the Salone that have outlined what will undoubtedly be the trends of a future that is already in our daily lives.Exploring the design avant-garde: a look at emerging trendsDuring this latest edition of the Salone del Mobile Milano, the global epicentre of design, the most innovative trends that will influence the aesthetics and functionality of our spaces in the coming years were revealed. Beyond showcasing products, this event has served as a preview of the trends that will define contemporary design.The first of these trends, which has been in place for some time now, is sustainability. The term, taken in the broadest sense of the word, leads us not only to make a more responsible use of materials and production methods, but also to update or reinterpret the great classics of decoration.Obviously, nature takes centre stage.It was not difficult to understand, as we can see it in the colours, prints and materials. A return to wood, natural stones, in wall textiles with botanical motifs or evocative landscapes.On the other hand, technology at the service of energy saving and solutions at the service of comfort and optimisation of resources inside and outside the home.Here is a hopefully fresh and original analysis of the main design trends of the future: Eco-Innovation in Design: As we said, sustainability continues to be a fundamental driver in contemporary creativity and proposals. From the use of recycled materials to eco-friendly manufacturing techniques, design is committed to environmental responsibility, offering fresh and conscious solutions. Of course it also surrenders to the words 're'... reuse, restore, reinterpret, etc.Stand of Zen Progect Organic harmony and shared or intimate wellness space: Inspired by nature, curved and flowing forms are experiencing a resurgence in design aesthetics. From furniture to accessories, wallpaper to fabrics, spaces reflect a deeper connection to the natural environment.Image of the stand Creative ChaosImage of the stand Creative ChaosThe furniture is now characterised by soft lines and generous padding, creating an atmosphere of comfort and well-being. From sofas to coffee tables, the design focuses on comfort and relaxation, inviting you to enjoy moments of calm and disconnection.Earth-inspired tones dominate the colour palette of the future, enhanced by vibrant accents that infuse depth and character. From soft greens to terracotta tones, this palette reflects a quest for serenity and connection to nature experienced from within. Wood continues to be an essential element in interior design, bringing warmth and character to spaces. From light to dark tones, its natural charm adds a sense of elegance and durability to contemporary décor.Washbasin made from a whole piece of Carimali wood.Versatile spaces that can be transformed according to need, extending or closing them like an accordion, depending on daily or current requirements, are increasingly present.The spaces dedicated to wellness are substantially enlarged. Bathrooms are true centres of beauty and self-indulgence. Glass partition walls are taking centre stage, especially those of a very large format that do not take up any visible space and allow a mix of privacy and connection with the outside.Vismara vetro stand Sophisticated exteriors: Outdoor spaces are evolving into elegant and functional extensions of our homes, where we can enjoy relaxing moments or happy hours in the company of those we love the most. With modular furniture and innovative landscaping solutions, the outdoors are transformed into oases of comfort and style, ideal for entertaining and relaxation or partying. Travertine the design of nature: This classic material has made a strong comeback as a coveted choice for interior decoration. Its natural beauty and versatility make it a popular choice for cladding and furnishings, adding a dose of timeless elegance to any space, as well as offering a sense of warmth and closeness to the outside world. Italianity Reinterpreted: Drawing on the rich tradition of Italian design, brands offer contemporary reinterpretations of timeless classics. From furniture to accessories, Italian style is renewed with a modern and sophisticated approach. The trend is thus to delve into the classics and the roots of what has made Italian design globally recognisable, bringing the freshness of a new look. Technology everywhere: Technology is transforming the way we live our environments, providing solutions that make our tasks and lives easier and help us save energy. Smart appliances, for example, are transforming the culinary experience, offering innovative solutions that allow us to perform almost like a chef in the home environment. From smart ovens to connected refrigerators, technology is being integrated into the kitchen to make it more efficient and convenient. These trends represent a move towards design that is more conscious, functional and aesthetically stimulating, as well as practical and that reduces cooking times or increases the shelf life of food. The same goes for all other rooms with solutions adapted to the requirements of each room. Also surprising was the proposal of the well-known David Linch with his 'room for thinking' installed within the exhibition space. A place for contemplation amidst the chaotic din and electrifying days of the fair. The famous director was the guest of exception of this edition to create an installation inside the Salone del Mobile.Milano. A most peculiar space that had the aim of transporting the visitor into another dimension. Using only 4 colours (red, black, blue and gold, called by the curator of the project, Antonio Monda, 'Lynchian colours'), and being faithful to his most characteristic style, Mr. Lynch created a play of symbols, reflected images and motifs with enigmatic and deep meanings. In the centre of the room, a huge seat, where visitors were invited to sit and draw.

Milano Design Week the Italian design amusement park (I)

An immersive journey into the capital of Italian design where art and product design merge to give life to the most important and renowned event in the world of furnishings

Loredana Vitale

Partner Director of Vitalissima Inter-Trading