L'Oréal Groupe does not remain backwards and links a series of actions that answer to the specialisation in matter of digitalisation and also of profesionalisation in relation with the sector of the luxury.
L'Oréal Groupe has created Luxe Fragance Brands, a new division inside L'Oréal Luxe. L'Oréal Luxe Fragance Brands includes luxury brands of perfumery like Diesel, Cacharel, Azzaro, Maison Margiela and Sandrine Groslier will lead this new project. Groslier Has a wide experience in the sector of the cosmetic of the luxury and has been in marks like Clarins, where exerted the role of General Director for Spain and Portugal.
L'Oréal launches a program of acceleration of StartUps in collaboration with Put
Put and L'Oréal Groupe in France have arrived to an agreement to develop jointly an ecosystem inclusive and creative in metaverse. This initiative did publishes by part of HEC Paris in October.
It put it collaborates in this case with L'Oréal Groupe to launch the first program of acceleration of a startup devoted to the creativity in the metaverse. The main objective is empower the startups that will be built in the inclusivity and creativity of the ecosystem of the metaverse and Web3.
This program will give support to 5 startups entrepeneurs that find in a fase advanced of development, from the month of January until June of 2023. A jury of pertaining experts so much to Put as to L'Oréal will choose to the participants that possess a point of perspective of inclusivity and diversity in their projects. The applications will be able to be presented from 20 November of this year.
Those projects that are selected by the jury of experts will be able to include in his startups from productions in 3D, avatars, experience of user, economy token and other subjects related with the Web3.
The finally selected candidatures will be able to enjoy of conferences in STATION F, in which they will be able to have access to all type of resources and workshops. Laurent Solly, Vice President Southern Europe Put has wanted to show his satisfaction by this program that will set up to finals of this month: "we Are proud of our association with L'Oréal thanks to the ambition of his project will be able to offer some support to the ecosystem of the startups French and will help them to build an ecosystem inclusive and creative in matter of metaverse." By his part, Asmita Dubey , Chief Digital & Marketing Officer of L'Oréal has commented that "the creators are in the heart of Metaverso. This program pretends to offer support and empower the ecosystem that will build and win strength in the storytelling to be inclusives, diverse and sustainable in the design."
The perfumery adentra in the metaverso
The companies that base his activity in the world of the perfumes and the scents are beginning to understand that the Metaverse more than future, is present. Recently, Armani Beauty has communicated that it had arrived to an agreement with one of the most popular games, Fortnite, to promote his new masculine scent: 'Code'. 'Rewrite the Code' Is a tool that Armani has done like his so that the users can discover the scent, and this generate a wish to want to buy it and test it. Those that play to Fortnite, will be able to discover the jar, the ingredients and all what the mark wants to show through his scent.
The metaverse had it place in the prizes of the XV gala of the prizes of the Academia del Perfume
We imagine anything in the metaverse. Except the smell. We can enjoy of concerts, go shopping and test us any piece. But the perfumery assumes a big challenge in the metaverse. Thus, had his space to share conclusions and points of view in the Gala of Prizes to the Academy of the Perfume.
With the collaboration of the artist Antonio Carmona, the Academy of the Perfume claimed one of the problems that presents the metaverse: for the moment, there is not space for the smells, then, What happens with the perfumery? In looking for this answer bases the experiment. With his nose 'individual' Antonio Carmona, and especially, the Academy of the Perfume, demand a space in which all the senses have weight the most next future that expects us.