Paez, the fashionable signature of shoes, known by its espadrilles, opens two tend pop up in the Take care Condal. The two ephemeral shops will be located in two of the most popular shopping centres of the territory: L'Illa Diagonal and Westfield Glòries, that find between Them Corts and Sarrià Sant Gervasi and in Poblenou, respectively. The opening, that will have a length of 3 months (June, July and August), supposes a step forward for the growth the mark. In addition, it will also be present at the 10th edition of the White Summer festival-market (Pals, Costa Brava).
Growth of Paez and opening of two pop up stores
Since its creation in 2006, its growth has been remarkable in these 14 years, passing through more than 50 countries and getting on the feet of thousands of people around the world. In addition, the company is highly successful in Portugal, where it has two stores, one in Lisbon and the other in Porto, 4 pop-ups open all summer and concentrates its entire retail network. In 2019, the brand decided to establish itself definitively and create its new headquarters.
This summer the brand has decided to go a step further and open two pop-up stores in two of the most visited shopping centers in Barcelona today: the mythical Illa Diagonal and the recently modernized Westfield Glòries.
Ricardo Ortigãor, CEO of Paez, affirms: "At the moment we are, giving continuity to our growth by opening two pop-ups in Spain makes sense for the brand after its good establishment in Portugal." To which he adds: "We want these temporary stores to serve to publicize Paez in Spanish territory, which is why we have chosen two locations that are highly frequented by Barcelona residents and visitors to the Spanish city." The opening of the pop ups is another step in making the legendary Paez shoes known in the Spanish fashion market.
With more than 120.000 pairs produced each year, Paez has established itself as one of the most recognized summer footwear brands. The brand focuses on offering the best possible product, with maximum comfort and style. Certified by PETA, in 2021 it launched its first 100% vegan collection and introduced recycled materials in its production. Currently, 90% of their references have textiles recycled by The Global Recycling Standard and every year they make decisions and measures to be more and more responsible in their production.